Your audience might include those who do not express enthusiastic interest but might nevertheless benefit from an awareness of your research. When considering who your audience is, think about who is likely to take interest in your work. To paraphrase the classic line from the film Field of Dreams, just because you build it does not mean they will come.ĭisseminating your findings successfully requires determining who your audience is, where they are, and how to reach them. In fact, the general rule of thumb is that people will not take notice unless you help and encourage them to do so. Writing up results from your research and having others take notice are two entirely different propositions. In other words, dissemination of research findings involves careful planning, thought, consideration of target audiences, and communication with those audiences. Dissemination refers to “a planned process that involves consideration of target audiences and the settings in which research findings are to be received and, where appropriate, communicating and interacting with wider policy and…service audiences in ways that will facilitate research uptake in decision-making processes and practice” (Wilson, Petticrew, Calnan, & Natareth, 2010, p. In this section, we will focus on disseminating the written results of your research. This Section should also be read in conjunction with the following University policies: Authorship (RES-12) Intellectual Property: Ownership and Management Policy (RES-22) Public statements by members of University staff (C-5).Presenting your work, as discussed in Section “ Presenting Your Research“, is one way of disseminating your research findings. Where necessary, take action to correct the record in a timely manner.” The University seeks to promote the dissemination of research findings in a manner consistent with the requirements of the Australian Code for the Responsible Conduct of Research, which states in R23 that researchers should “Disseminate research findings responsibly, accurately and broadly.
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